How blogging can help grow your business?
How blogging can help grow your business?
Blog Writing can make or break your business.Many business managers may be missing out on one of the best ways to create awareness for their brand, which blog writing. This is true that blogging can essentially create visibility for your organization or your brand. All you will need is original and optimized content that helps your business grow in different wonderful ways. How it does to help your business grow is what forms the cusp of our discussion here, and this is what we are going to talk about in the blog:
People relish reading blogs most of the times:
One of the biggest advantages of blog sites is that people surfing on the digital space love reading blogs. Usually, it is the case of acquiring general knowledge, or there might be a problem for which they might be looking for a solution. Whatever the case is with a specific person, numerous times they will look it up on the Internet, to find a true and easy solution or just to read about it.
As many sites are indexed based on the quality of blog writing, sites are optimized through blogs and the content written on it to differentiate from others through their content. Why do they do it? Well, search engines index based on quality and optimization of the blog according to the guidelines set by the search engines like Google themselves. Them indexing means a site is ranked on the organic results positioning. So, whenever someone searches for something on a search engine a lot of times the search result will be showing related or similar blogging results.
Clicking those links will mean they will be coming on your website. When someone comes on your website even to read a blog, would mean that someone may surf around your site too. If it is a business that you are dwelling in or something about related to your business, it may get your visitor's interest piqued upon them surfing around your website.
This way a visitor may even be converted into (at the very least) a sales lead, or even a customer then and there (for example if it is an online store business). Hypothetically speaking even if these two things do not happen, you will rest assured with your brand's visibility through two things. These two things will be increasing click per view percentage, and a better ranking on search engine organic results.
Many people spend their time reading blogs as a lot of their life is spent being online. They do this because they find the blogging content useful, and very helpful. Therefore, one should never dwell in blog sites that tout their own brand as the best one (this is kind of predatory). Instead, one should practice writing something important to the prospective consumer yet is also related to the business.
It gives a business an authority over competitors in the market:
A business must (through content marketing) provide clear and accurate answers to the prospective consumers and the blog's reading base. It is important because it gives them authority and legitimacy over the prospective consumer and the reading base. They will be less likely to ask or go to other brands for their questions, and problems.
This way one gets authority over other brands in the market. While establishing it is not as easy as it can get, but once you do, it wields you some awesome power. Just imagine you helped a confused customer by clearing the customer just through excellent writing and clear ideas. Now, this guy will be much more obliged to check out your business and turn into a new lead. Getting authority through content marketing is easy. One needs to have excellent content written with easy to understand and precise English. This quality work also needs to be search engine optimized to get to the prospective reader. Once these variables are in place, only then one business can get that authority over other businesses in their market.
Blogging helps your business in the long run:
While getting a new lead a view every now and then may not be much at the beginning of your blog post, it will essentially yield better results, much later. Over time, business marketing through blogging grows more ergonomically than the time they posted in and are new.
The increase in views and leads tends to grow over time because once you post a blog post, your site is automatically ranked on search engines (if you had optimized content). It may seem like a bust at first, but in years to come, the content will be driving traffic and leads towards your website, and by proxy onto your business.
Most of the traffic and leads come from your older blog post that does business marketing. 70% of the traffic and 90% comes from your older posts. These are published months or even years apart. The better you are going to write and optimize your blog post, the more there are chances that it is going to end up driving and leads to your site for months or even years to come.
Blogging also helps you communicate with customers:
It is sort of like forum marketing but more official. For instance, there may be a fault in one of your products, and instead of doing a press release; you essentially provide a solution through a blog post. At the end of the post, you can also allow your readers and customers to communicate with you directly by turning on the comment section of your website (or by making a new one).
This is kind of like doing forum marketing, and E-marketing at the same time. Although they may find the solution on the blog post, if a problem persists for some of them, then they can always try the comment section. This may provide a way to handle their situation, as a poster may be able to help more clearly.
It can be re-posted into social media content:
They say that content written in a blogging post can be 10 times more than in social media content. This way, with a little touch up here and there, one can essentially re-post the content for their social media posts. This provides several social media posts at once.
Social media content is another way of communicating with customers and prospective leads directly. Therefore, this is also another way of easily scavenging leads and web traffic for your site, and henceforth for the business, the website caters to.
Writing social media post separately can take a lot of time. So, if you re-post your own blog writing into social media content than time can be saved. This way one can also focus other aspects of generating leads and web traffic for their small or medium business.
You have now read how blogging can change so much for your business with just little tweaks. This is the reason; blogging should not be missed or left alone if a business manager wants to have some semblance of online visibility. While the results may take time, over time your business will be able to reap benefits that come from blogging, be rest assured about that. Keeping this in mind, we hope you will really try this type of marketing strategy, and we hope your business does well.