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Local Seo

The Complete Guide on How to Improve Your Local SEO Performance If you own a small business, you may be wondering how you can improve your local SEO performance. Learn about the importance of local SEO and how to improve.   Search engine optimization is an essential piece of modern business. This is especially true for small businesses looking to make a name for themselves.  While SEO at large is important and helps businesses get exposure far and wide, many small businesses need to focus more closely on local SEO. Local SEO addresses the individuals in your area and helps you attract business to your brick-and-mortar location.  We're going to discuss a few local SEO tips in this article, giving you a little insight into the first steps you need to take to set yourself apart locally.  The Essentials of Local SEO  The principles of local SEO and regular SEO are pretty close, but a few small differences are key as you adjust your digital marketing campaign.  To get started, let us talk a little bit about what SEO is in general. Search engine optimization is the process of getting your website to rank highly in Google searches, whether those…

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Tech Investments

The Tech Investments You Need to Make to Successfully Run Your Small Business in This Day and Age   When starting and running a successful small business, there is no question that you need all the help you can get. It can be interesting to note, indeed, that in this day and age, the help that most small businesses need is no longer limited to living, breathing human beings. In fact, there is no dearth of software, apps, and other tech tools that you can use to run your business — and successfully at that. With that in mind, let us take a closer look at some of the most awesome tech investments you can make to enhance your business toolkit.   Streamlines Business Functions   Here’s a fact: Regardless of what your business might be about, it’s likely that there’s a platform (or even several) that will allow you to streamline your business functions for maximum efficiency. After all, gone are the days when you need to do everything manually. By making use of the right software or apps, you can essentially ensure that you keep your business going with minimal hitches — in turn, allowing you to better…

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Online Leads

Landing Page- How to get online leads? Suppose you run into an ad that says, “Free Video Explaining A-Z of CRM,” what is the primary thing you expect to see on the screen once you click on it? A video, right?   If the ad directs you to a website that contains millions of options to choose from, chances are that you will lose interest in it. You will probably exit that ad and continue surfing the internet until you land on the right page that directly offers you the service you need.   Turn the tables around and think- if the ad were yours, would you want to lose a customer so easily? We know your answer. The digital world has seen rising popularity in what is called a “web landing page.”   Landing Pages are a new means of gaining customers by preventing a “traffic-leak”- the experience that we described above. Researches have shown that increasing the number of landing pages to 10-15 on a website increases the company’s leads by 55%. Aim for a higher number of landing pages for getting more traction. What is a Landing Page? A landing page is a company’s one-page platform that…

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